Big Jon's Pool School is a partnership between myself and Sure Blue Pool Service's owner Jon Rowles. Together we are building an online course to teach entrepreneurs how to start their own pool business. 

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Jon wanted me to deliver a laid back yet legitimate visual experience, reflecting his personality in our visual identity. Inspired by Jon's past life at sea in the US Navy, his love for Hip-Hop music, and a do-it-yourself attitude I designed the hand lettered logotype in this excerpt from Module 1 shot and edited by me.